This conversation explores a quiet trap that catches many small businesses — hope marketing. In the first part of this four-part brand and business series, Faye is joined by branding and print expert Lisa Stephenson. Lisa reveals why posting content without a plan so rarely brings results. She explains the essentials of building an effective brand strategy, from knowing your audience to shaping a message that truly connects. Together they discuss how small businesses can move beyond guesswork and market with purpose and confidence. Full of practical advice and Lisa’s generous, down-to-earth style, this episode encourages entrepreneurs to create marketing that genuinely works. Conversations with Faye is a powerful program that brings heartfelt conversations inspiring healthier, happier lives. Changing lives one conversation at a time.