In the second part of this four-part brand and business series, Faye welcomes back branding and print expert Lisa Stephenson. Together they explore the foundations of a brand with real staying power. Lisa unpacks Conjure, the first step of her process — defining your audience, identifying your archetype, and shaping a clear identity that supports long-term growth. They also discuss why strong brands are built on clarity and purpose rather than logos and luck. Lisa shares simple, practical ways for entrepreneurs to lay a foundation that carries their message further. Warm, practical, and encouraging, this conversation supports anyone building a business to create a brand with lasting impact. Conversations with Faye is a powerful program that brings heartfelt conversations inspiring healthier, happier lives. Changing lives one conversation at a time.