10×10 is a music video project which teams ten bands with ten filmmakers to produce ten music videos in just ten days! A total of twelve bands and filmmakers participated, beginning with a workshop with filmmaker and 10×10 creator Norwood Cheek, some mingling between bands and filmmakers to form teams, then a week of filmmaking before a screening at Adelaide cinema The Mercury! The success of the project was acknowledged with a Best Film & Digital or Interactive Award in the weekly Adelaide Fringe awards.

 The 2023 Adelaide 10×10 was a collaboration between C44 Adelaide, Adelaide Fringe and Norwood Cheek.

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