In Part 2 of this four-part brand and business series, Lisa Stephenson—graphic designer, branding and print expert—unpacks the concept of Conjure, the first step in creating a brand with purpose. She explains how to define your audience, identify your archetype, and shape a clear identity that sets the stage for long-term growth. Packed with actionable insights, this episode is essential for entrepreneurs ready to build a strong brand foundation that drives lasting impact.