Ramadimetja Dorcas Maphakela and Dr Samuelson Appau, Associate Professor of Marketing at Melbourne Business School, explore the intricate and culturally embedded practice of gift-giving. Drawing on his recent co-authored research article with David Crockett, Wealth in People and Places: Understanding Transnational Gift Obligations, Dr Appau unpacks how gift-giving reveals deeper insights into African identities and, more broadly, our global society.